02 / SERVICES
Clear service structure.
Each offer is presented in a simple and easy-to-scan format.
SELECTED WORK
Digital work built around real business goals.
A closer look at how strategy, design and content come together to solve real business problems and create clearer digital experiences.
Website Design
Social Media Strategy
Content Creation
SEO Foundations
Paid Campaigns
Digital Growth
PROJECT 01
WEBSITE + DIGITAL DIRECTION
Scale With Swikriti
A connected digital presence designed to make the brand feel clear, professional and easy to explore.
01
Homepage direction
03 / ABOUT
Purpose-led positioning.
A focused introduction to the direction behind the brand.
BRAND STORY
A personal brand with room to grow.
The story gives the business a human foundation while keeping its message direct, helpful and professional.
03
Simple
Human
Clear
Human
Clear
04 / CONTACT EXPERIENCE
A clear path from interest to enquiry.
The contact experience gives visitors one direct next step without unnecessary distractions.
PROJECT 02
CONCEPT PROJECT · IN DEVELOPMENT
JEWELLERY BRAND EXPERIENCE
Mora & Muse
A minimal jewellery concept created for women who want refined gold pieces that move naturally through every part of their day.
BRAND DIRECTION
Quiet luxury without becoming distant.
The visual system balances warm ivory, muted rose and dark brown to create an elegant identity that still feels approachable, modern and suitable for everyday jewellery.
WEBSITE EXPERIENCE
Browse jewellery through moments, not only categories.
The planned shopping experience introduces pieces through real occasions—slow mornings, workdays, dinner plans and weekends—while still supporting familiar product and category navigation.
SOCIAL DIRECTION
A consistent editorial world across the website and Instagram.
Product stories, styling moments, educational content and campaign visuals will work together so the brand feels recognisable wherever the customer discovers it.
Brand Strategy
WooCommerce
Elementor Design
Social Strategy
Self-initiated concept project currently in development.
RESEARCH-LED STRATEGY BREAKDOWN
A local-content system designed to be tested, measured and improved.
This concept connects Instagram discovery, local trust, ordering information and repeat-customer content instead of treating social media as an isolated posting calendar.
Strategy concept—not completed campaign results
WHAT INFORMED THE STRATEGY
Use each discovery surface for a different customer behaviour.
Instagram does not use one universal ranking system. Reels, Explore, Feed and Stories respond to different combinations of relevance, viewing and interaction signals.
Original content for discovery
Create original bakery footage rather than relying on reposted trends. Product reveals, preparation and founder-led clips give the account its own recognisable source material.
APPLICATION: REELS + EXPLORE
Saveable information for consideration
Menus, ordering guides, flavour comparisons, celebration checklists and delivery information give people a practical reason to save or share a post.
APPLICATION: FEED + CAROUSELS
Interaction for relationship building
Polls, questions, availability updates and replies keep the business present between larger campaign posts.
APPLICATION: STORIES
Local information for conversion
Instagram should connect with an accurate Google Business Profile and a clear ordering destination rather than leaving customers to search for prices, delivery areas and timings.
APPLICATION: PROFILE + GOOGLE + WEBSITE
BEFORE CONTENT CREATION
Fix the information a customer needs before asking them to order.
Strong content can generate interest, but missing operational information creates friction at the moment of purchase.
Profile promise
Explain what the bakery sells, the service area and the clearest ordering route within the bio.
Product and price clarity
Maintain an accessible menu with flavours, sizes, starting prices and customisation information.
Delivery expectations
State delivery areas, lead times, same-day limitations and available fulfilment methods.
Trust information
Show real product photographs, customer feedback, packaging, hygiene practices and relevant ingredient information.
Profile Highlights
Use permanent Highlights for Menu, Order, Delivery, Reviews, Custom Cakes and FAQs.
Local-search presence
Keep the Google Business Profile accurate with hours, photographs, contact details, reviews and the preferred ordering link.
MENU
ORDER
DELIVERY
REVIEWS
CUSTOM
FAQ
INITIAL AUDIENCE HYPOTHESES
Start with customer situations—not only age and location.
These are proposed audience groups to validate through enquiries, order data, Instagram Insights and customer conversations.
The organised occasion buyer
Needs customisation options, serving guidance, lead times, dependable delivery and visual proof of previous work.
- Birthdays and anniversaries
- Small home celebrations
- Advance customised orders
The convenience-led local buyer
Wants to know what is available today, how quickly it can arrive and whether ordering will be simple.
- Weekend desserts
- Last-minute gifting
- Same-day availability
The presentation-focused buyer
Values packaging, message options, visual quality and a product that feels suitable for sending directly to someone else.
- Thank-you gifts
- Workplace gifting
- Festival moments
VALIDATE AFTER THE FIRST 30 DAYS
Which occasion produces the most enquiries?
Which areas produce genuine orders?
Which questions repeatedly delay purchase?
Which products attract repeat interest?
CONTENT ARCHITECTURE
Five content pillars covering desire, trust and action.
The weekly calendar should mix formats according to their purpose instead of forcing every idea into the same type of post.
Close-ups, cutting shots, texture and finished-product reveals.
MAIN ROLE: DISCOVERYPreparation, packaging, ingredients and real customer feedback.
MAIN ROLE: TRUSTBirthdays, gifting, weekends and small celebrations.
MAIN ROLE: CONSIDERATIONPolls, flavour choices, questions and customer responses.
MAIN ROLE: ENGAGEMENTOrdering windows, service area, delivery and limited batches.
MAIN ROLE: CONVERSION
MON
Product Reel
Original preparation or product-reveal footage.
DISCOVER
TUE
Story Poll
Flavour choice followed by a result and product link.
ENGAGE
WED
Proof Carousel
Process, packaging or a celebration-order walkthrough.
TRUST
THU
Occasion Reel
Show one product inside a relatable customer moment.
RELATE
FRI
Weekend Guide
Availability, delivery coverage and ordering deadline.
CONVERT
SAT
Live Availability
Story updates based on real stock and fulfilment capacity.
ACTION
SUN
Customer Moment
Feedback, reposted permission-based content or a question.
RETAIN
CONNECTED CUSTOMER JOURNEY
Build one route from discovery to ordering—and another to return.
A bakery customer may discover the brand on Instagram but verify location, reviews, availability and ordering details elsewhere.
DISCOVERY
Reel or shared post
Original visual content reaches a relevant local viewer.
PROFILE CHECK
Bio, grid and Highlights
The viewer checks credibility, products and service area.
DECISION SUPPORT
Menu, proof and delivery
Essential buying questions are answered before enquiry.
CONVERSION
Website or approved order route
The customer reaches one clear ordering destination.
RETENTION
Follow-up and occasion reminders
Previous customers receive reasons to return or recommend.
EVERY CONVERSION POST MUST CLARIFY
What can I order?
What does it cost?
Where is delivery available?
When should I order?
How do I complete the order?
30-DAY LEARNING PLAN
Measure the customer journey—not likes in isolation.
The first month establishes a baseline. Creative decisions should then be adjusted according to meaningful audience and order signals.
Shows whether content is reaching people beyond the existing audience.
Compare opening hooks, retention and completion across Reel concepts.
Identify products and information people want to revisit or send.
Track profile visits, follows and interactions with key information.
Measure movement toward the website or approved ordering destination.
Record genuine order conversations and completed purchases when trackable.
CONTROLLED TESTS
Hook test
Product reveal vs. occasion-first opening
Format test
Short Reel vs. explanatory carousel
CTA test
View menu vs. check availability
Offer test
Product bundle vs. delivery-led message
Publish
→
Measure
→
Learn
→
Improve
CLIENT PERSPECTIVE
Good work should feel clear— before and after launch.
The strongest collaborations combine thoughtful strategy, clear communication and work that remains connected to the real business goal.
SOCIAL MEDIA & CONVERSION
The Sunday Oven
A social-content system designed to help a neighbourhood bakery turn everyday Instagram discovery into local interest, conversations and online orders.
A little sweetness for slow Sundays.
OR
Which one belongs on your table?
Order before 4 PM for same-day availability.
ORDER ONLINECONTENT JOURNEY
Every post has a job beyond looking attractive.
The strategy uses three connected content roles. Visitors first discover the bakery, then interact with the brand and finally receive a clear reason to order.
AWARENESS
Give local customers a reason to stop scrolling.
CONVERSATION
Turn passive viewers into active participants.
ACTION
Make the path from craving to ordering simple.
Independent concept created to demonstrate social-media strategy. This is not commissioned client work.